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The local advantage

 
 

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Although the Internet creates a worldwide market, some of your greatest Internet clients may be located in your own backyard. Internet Developers and Consultants who concentrate on their own local area will likely find more than enough business to create a very successful and profitable Internet business.

Why would a local Internet business be more effective?

This is a question that you can easily ask yourself; would you prefer doing business with your neighbor or someone located an ocean away. For some of us, it really makes no difference; however, most people prefer keeping their business contacts as close to home as possible. The Internet, due to its viewed complexity by novices and experts alike, is likely even more sensitive to distance preference. For potential clients who are unsure of the Internet and the potential it holds, they will almost certainly search for a local company that can tame the Internet for them.

There are many different estimates about the number of people and companies currently online; however, the consistent truth is that the Internet is far from saturated. In fact, it is likely that most businesses in your area have not taken the steps necessary to create an online presence, let alone a powerful Internet presence that will supplement their business operations and make them more successful. Because of this, local Internet Developers and Consultants have a large advantage in "tapping in" on the success the Internet holds.

We have identified several specific fields which Resellers could focus on in local markets. Each of these fields, whether taken separately or in combination, provide a Reseller with an effective Internet portfolio of services that will supplement their Internet hosting services.

Internet Design

We have already established that most companies are still not using the resources of the Internet effectively to help build their bottom line. Often times this may be due to the fact that the business' web site, or lack thereof, looks like the bosses' son did it for his high school computer class. Businesses are looking for professional sites that will make Joe's Five and Dime look like it's Wal-Mart. They want a professional site and are willing to pay the price tag to get it.

Internet Design is a very profitable business for many of our Resellers. In fact, many of our Resellers make far more money providing web site design and maintenance than they do from simply offering Internet hosting services. We look to our Resellers to be able to capitalize on this profitable niche.

Programming

An effective web site is usually much more than simple HTML. More and more, a business wants their web site to "work for them", offering such features as automated order processing and billing. Such sites typically require CGIs or other programming integrated with a database . This field is one that will only continue to grow in demand as more and more businesses come to view their web sites as being more than simple online brochures.

For Resellers that are not proficient in programming, it is often a good idea to partner with a programmer in your area. You can refer leads to him or her and in return you will receive reciprocal leads. Working together will often prove to be one of the best investments for both parties.

Internet Consulting

Now that you've helped the business create a strong online presence, what comes next? Often this is the same question that business owners ask once they have an Internet site established. Internet Consultants can provide a valuable, monthly service to their clients who need further help in understanding where the Internet is taking their business. Internet Consulting, whether done on an hourly or retainer basis, can provide a nice source of residual monthly income for an Internet business. Consultants can offer many services such as online advertising assistance, search engine submission and stats evaluation.

Integration

Many businesses are looking for much more than an online presence, they are looking for an online solution. Internet integration is the culmination of all of the previously mentioned steps - Internet design, programming, and consulting - to provide a business with an ongoing Internet solution. A Reseller who is able to differentiate himself or herself as a complete Internet integration specialist is in a strong position to gain numerous successful, long-term clients.

Hosting Services

As all of you know, when managed properly, reselling hosting services to your clients can be a very good business for your Internet business. We have numerous Resellers that are making thousands of dollars a month by providing their clients with the best hosting services in the world. When you couple the other Internet services you may offer with our hosting solutions we make the perfect team - excellent Internet knowledge and experience and superior Internet hosting technology.

As always, we continue to provide you with the most powerful and flexible hosting solutions available in the world for powering your clients. You can count on us to remain the world leader in the Internet hosting industry, developing new and innovative technologies that will help your business always have the best products in the market.


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