By linking to the ShopSite SC Pro Orders-API interface, experienced developers can create custom programs, such as delivering orders information real-time to a fulfillment house or querying an inventory database to insure that the product being requested is in stock.

SmartTags enables developers to embed ShopSite commands into regular HTML code. With this feature, custom HTML pages can contain ShopSite SC managed product information. As a result, when merchants make day-to-day merchandising changes to product information from ShopSite's easy-to-use back office interface, then hit the "update" button, the software automatically updates the areas containing the SmartTags codes.

Merchants can better define and refine advertising and co-marketing strategies using the information provided by advanced statistical reporting on sales and traffic activity.

Merchants with high-traffic stores, and a merchant bank account, can now offer secure, real-time credit card authorization to their shoppers, then submit credit card orders over the Net for processing.

Site Search enables shoppers to quickly find what they are looking for from among 100s or 1000s of products within a single site, then purchase right from the search "results" page.

Pro's advanced order features give merchants several techniques for motivating customers to purchase one item over another based on price or discounts offered, and for rewarding "heavy" shoppers by applying a discount based on total dollars ordered.

"Order another" — enables the customer, right from the orders page, to request another incident of an item but apply different options, such as color, size and quantity to this line item.

"Shopper discount" — enables the merchant to configure a dollar-based discount table in the back office that can be automatically applied to the shopper's merchandise total at the time of checkout .

"Value-based order options" — enables the merchant to apply a discount or a premium to the base-price of a specific item, based on the pull-down menu option selected.

PowerEdit Plus — By modifying one entry on the PowerEdit screen, a change can be applied to all selected pages or products.

SmartTags — For designers accustomed to using popular HTML page layout tools, this feature enables you to link existing ShopSite SC Pro database information, such as price, description, SKU, and product name, into your existing pages, using HTML-like tags. Designers can take full advantage of cool HTML tools, yet retain the ease-of-management that comes from maintaining product information within ShopSite SC databases.

Meta Tags — The keyword descriptions used by search engines can be set via the pages screen.

Easy Data Entry Screens — The ShopSite SC interface is simple to use — no harder than normal browsing on the internet.

Cross-platform — Client only needs a standard web browser. No extra software or plug-ins are necessary.

Remote Management — Storefronts and catalogs can be maintained from anywhere on the internet.

No HTML necessary — Creating the right layout is easy with our forms-based interface. Makes site creation and maintenance quick and easy.

Unrestricted number of products — ShopSite SC Pro has no hard limit on the number of products it can accept.

Optimized Application — ShopSite SC takes only about 4MB hard disk space. The code has been highly optimized for maximum efficiency and minimum bandwidth usage. Including graphics and other files, the average store typically takes up less than 10MB.

Unlimited Shoppers — ShopSite SC does not limit the number of customers who may access, use, or purchase from an online store. For all practical purposes, there may be an unlimited number of concurrent users in any shopping activity

Immediate media upload — Add graphics, sounds, movies, or other media materials easily using the immediate upload features in Netscape Navigator. No FTP is necessary.

Media Library Manager — View, name, and set up media (including graphics, sounds, or movies) in the Media Manager.

Online help — Software usability questions are answered quickly and easily via context-sensitive links from within the software with our innovative online help system.

Products Database uploader — Allows for instant integration with existing business software (database, accounting, or spreadsheet) for immediate, offline, and simple updating and maintenance of the product database.